"Education for promotion, education for turnover, and training to become CEO are all different and complex and cannot be solved on their own. However, with the Hunet service, you can get quality corporate education at a low subscription cost. Like Netflix, which dominated the OTT industry with low subscription fees, Hunet will try to get the title of "Netflix in the corporate education industry."

These days, when you have to constantly study for job turnover or promotion even after you get a job, there are companies that quench the thirst of office workers and dominate the corporate education industry. Hunet, who is in charge of managing the careers of more than 10 million office workers in Korea alone, is the main character.

Cho Young-tak, CEO of Hunet, recently held a interview with Maeil Business Newspaper at his headquarters in Guro-dong, Seoul. CEO Cho, who earned a bachelor's and master's degrees in business administration from Seoul National University, reportedly worked at Kumho Group for 10 years to reduce the need for job training. He said, "I was recognized by the company enough to become a deputy director after seven years of joining the company, and I was trusted enough to work in the chairman's office, but I decided to set up a company I wanted as I saw many companies go bankrupt due to the foreign exchange crisis."

It was the Internet that was spreading nationwide at the time that caught the eye of CEO Cho, who was looking for business items. He founded Hunet in 1999 because he thought that if he could help improve the job skills of office workers by combining job training and the Internet, which are becoming more important day by day, he could greatly expand his business.

Hunet is a company that provides all the practical knowledge necessary for companies and office workers, including training by position and specialized training by job from employees to CEOs. Starting as an e-learning company, it is introducing a hybrid education system that combines online and offline based on digital such as online and mobile.

Major educational products include △ CEO and executive-only knowledge subscription membership 'Hunet CEO' △ leader-level knowledge subscription membership 'Leadership Journey' △ promoter solution 'Step Up Journey'. In addition, it is particularly popular with ordinary office workers because it provides job training necessary for turnover or promotion on a personalized basis.

"Hunet Flex," an educational subscription membership for small and medium-sized companies that are burdened with educational expenses, is also popular through word of mouth. It contains more than 3,200 online education contents, and it is very cost-effective because each employee can take the course for only 30,000 won a year.

The company is also growing rapidly. Since its establishment, it has grown 10% annually, with sales exceeding 90 billion won last year. This year's target is 110 billion won. There are about 7,000 customers, and 70% of Korea's top 1,000 companies, including Samsung Electronics and Hyundai Motor, use the Hunet service. There are more than 10 million office workers in Korea who have used Hunet. However, CEO Cho said there is still a long way to go. In particular, he stressed the need to establish an effective education system based on AI, as AI has become a hot topic of the times.

Hunet plans to focus on building an 'AI instructor' system. CEO Cho said, "If AI instructors can lead future career management by grasping individual strengths and weaknesses or careers, they will be more effective than human instructors. We will focus on digitalizing offline education by incorporating AI technology into the corporate education industry."

He added, "We will focus on domestic demand by 2027 and then export solutions to overseas countries such as the U.S. to become a true 'K-Edu' company that commands the world like 'Netflix'."

[Reporter Lee Hojun]