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Hyundai Motor Group held a developer conference "Pleos 25" on the 28th to unveil its software-oriented automobile (SDV) technology and open ecosystem strategy.

On the same day, Hyundai Motor Group invited domestic and foreign developers to COEX in Seoul to announce the current status of SDV development and plans to create a next-generation infotainment system-based app ecosystem. President Song Chang-hyun, head of Hyundai Motor and Kia AVP, who was a speaker, introduced Hyundai Motor Group's new mobility software brand and technology platform, "Pleos," in a key note.

Pleos is a combination of the Latin word 'Pleo' meaning 'more' and the operating system's abbreviation, 'OS'. Based on this, Hyundai Motor and Kia implemented the vehicle chair operating system 'Pleos Vehicle OS' and the next-generation infotainment system 'Pleos Connect'. Hyundai Motor Group will apply the system sequentially starting with new cars that will be released in the second quarter of 2026.

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In addition, Hyundai Motor Group also announced a roadmap to apply Level 2+ (plus) autonomous driving by the end of 2027.

It plans to continue to lighten the model on camera, radar-based recognition, and artificial intelligence (AI) deep learning judgment structures, and to increase learning efficiency and continuously advance performance through vehicle-optimized "NPU" and large-scale learning infrastructure. Through this, we plan to develop the vehicle into a self-evolving running machine.

Hyundai Motor Group also unveiled an open ecosystem called "Pleos Playground," where anyone can freely develop and distribute vehicle apps. It is a platform that provides documents, sample codes, and development support tools, as well as environments and debugging tools to develop and test apps without real vehicles.

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Major global partners such as Google, Naver, Samsung Electronics, Socar, Uber, and Unity participated in the event to strengthen connectivity between mobile and vehicle and share the direction of expansion of mobile-based services through the vehicle app market.

Developers who attended the site experienced Hyundai Motor Group's SDV vision by viewing E&E architecture exhibits, vehicles with Pleos Connect, and smart city control systems, and experienced beta apps and services demonstrated at the booth by major partners and developers who participated in the pre-release of the vehicle app market to confirm the possibility of expanding the app service in the vehicle.

President Song Chang-hyun said, "It is meaningful to share an SDV ecosystem where developers can participate directly through Pleos 25. Hyundai Motor Group is building the foundation for realizing cloud mobility such as E&E architecture and OS, UX, AI, and partnerships, and will continue to create and upgrade an open mobility ecosystem with developers, partners, and local governments."