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JUN Jihyun
Input : 
2025-03-27 17:29:36
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I watch a 60-minute drama in 30 minutes these days. This is thanks to the Internet Video Service (OTT)'s 10-second skip function. Scenes without scenes or lines, chatter from supporting actors or minor roles, and scenes that are too cruel or scary are quickly wound up. If even that is boring, it can be viewed at a speed of 1.25 times or 1.5 times. This is because there is not much leisure time to binge-watch the 16-episode drama and there is a lot of content to watch.

After choosing only the key scenes, I can no longer endure the slow development. The same was true of the others. According to a recent survey of 1,000 adult men and women nationwide conducted by Embrain Trend Monitor, a market research company, 69.9% of the respondents said they had watched "fast forwarding."

The creator who took the pictures while placing suggestions throughout the drama may be disappointed, but the speed is now the trend. A growing number of people are finding it difficult to go to a theater without skipping 10 seconds and fast forwarding. As the audience's patience and immersion decline, the movie crisis with a long breath of about two hours is aggravating.

There was also a firestorm of speed in sports where the ratings fell due to long broadcasts. New rules to reduce game time are being introduced one after another. Since this season, the Korean professional baseball has officially introduced a "pitch clock" that shortens the attack time. A pitcher will be declared a ball if he does not pitch within 20 seconds when there is no runner and 25 seconds when there is no runner. If a batter does not enter the batter's box within 33 seconds, it will be a strike.

Even in the field, 'turtleneck golfers' are not accepted. The Korean Ladies Professional Golf Association (KLPGA) Tour strengthened penalties for violating play speed last season. In the past, two "bad times" (penalties for exceeding the shot rule) per tournament had to be fined 2 million won, but since last season, it has increased to 4 million won. The Ladies Professional Golf Association (LPGA) Tour will also fine golfers for taking shots that exceed the time (40 seconds) given to golfers by one to five seconds starting this season. If it exceeds 6 to 15 seconds, one penalty is given, and if it exceeds 16 seconds, two penalty is given.

Short-form content is flooding in a world where it is difficult to survive if it is boring. I happened to be caught in a short and intense short-form drama on social networking services (SNS). Within a minute, marriage, infidelity, and revenge were in full swing. It was not easy to take your eyes off of the provocative and sensational scenes and a shocking twist. I thought that short-form content addiction might not be someone else's business. In fact, short-form contents that give new stimuli for a short time are said to secrete a large amount of dopamine, a neurostimulator that delivers pleasure. However, excessive secretion of dopamine can lead to neuropsychiatric diseases such as depression and anxiety, and can lead to decreased concentration or memory loss.

It is said that stimulation can lead to resistance and want stronger stimulation and induce a 'popcorn brain'. It refers to a brain that is familiar with fast and strong information and does not respond to slow and weak stimuli in the real world.

In particular, excessive exposure of teenagers to contextless and sensational videos can reduce literacy. The same goes for adults, of course. Being a "dopamine slave" keeps you away from reading and reduces the time to think.

In the era of high-speed Internet, the perception of a "slow failure" also accelerates daily clocks. The culture of "quickly fast" has dominated our society as it has grown compressed after the Korean War.

But slowness is the margin of life. If you slow down and look around us, you won't lose your sense of direction. Sometimes I need to stop and take time to reorganize myself so I can realize something new. There is a lot of hurrying and making mistakes. It's more important to have the power to continue consistently than to be fast.

[Jeon Ji-hyun, director of culture and sports department]

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